Reintroducing Hi Brau Beef: A Crafted Difference

At Hi Bräu Beef, we take a craft approach to raising beef—just like a great brewery blends different hops and malts for the perfect beer, we carefully select and raise different cattle breeds to bring out unique flavors, textures, and tenderness in every cut. It’s this philosophy that inspired the Hi Brau name—where beef is curated with the same care and creativity as a finely crafted brew.

Craftmaster Ben Setzler with his wife, Tara, and their sons, Benjamin (left, 7) and Eli (right, 5).

OUR STORY

Hi Bräu Beef is more than just a cattle operation—it’s the heart of the Setzler family. Owner Ben Setzler grew up in the cattle industry, learning the ropes alongside his father and grandfather before eventually turning his passion into Hi Bräu Beef. Alongside his wife, Tara, and their two sons, Benjamin and Eli, Ben has built Hi Brau into a business that not only produces exceptional beef, but also prioritizes conservation, sustainability, and responsible land stewardship.

Range Boss Daniel Nicholson practicing no-till seeding, a farming technique that leaves natural habitats undisturbed.

OUR TEAM

Hi Brau is deeply rooted in family values, but it thrives because of an incredible team.

While Ben is the Craftmaster behind the beef, our Range Boss, Daniel Nicholson, ensures operations run smoothly day in and out. Daniel and Ben oversee cattle care, coordinate schedules, and ensure our beef is packed and shipped with precision. Together, our team is committed to providing customers with beef that’s raised with care, harvested with integrity, and delivered with convenience.

Range Boss Daniel Nicholson restocking Ground Beef freezers with our small farm hands, Benjamin and Eli.

HOW TO ORDER

At Hi Bräu, we keep things simple and direct. While we don’t have a physical storefront, we’ve made online ordering as seamless as possible. Here’s how it works:

• Shop Online: Browse our selection and choose from a variety of craft beef options.

  
  

• Pick Your Delivery Method:

  • Local Pickup: If you're near Newberry, SC, select the local pickup option and grab your order from our pickup location on Tuesdays from 4-6 PM. Bonus—use code LOCAL15 at checkout to get 15% OFF your order!

  • Shipping: If you’d rather have your beef delivered, we offer FREE shipping on orders over $199 or a $25 flat rate throughout the Eastern US. Orders ship out every Tuesday and typically arrive within 2-3 days.

    
    

• Order Deadline: Orders must be placed by midnight on Monday via this website to be packed and shipped that week.

  
  

Whether you're looking for a single steak or a freezer-filling bulk order, Hi Brau Beef delivers the best craft beef experience straight to your door.

A hanger steak after strategic time on the grill to create those beautiful cross-hatch marks.

JOIN HB REWARDS

We’re more than just a beef company—we’re a community of folks who appreciate great food, sustainable farming, and the art of a perfectly cooked steak.

Subscribe to our Newsletters to get exclusive discounts, updates, and more from Hi Bräu. Plus, become a member of our website to receive Bräunie Points, where you earn a point with every dollar spent.

Ready to taste the difference? Shop now at hibraubeef.com!